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What is marketing of Art?

It is no one thing but a synchronisation of parallel activities that are well thought out and intended for a definite purpose. It can also be summed up as a plan of multiple activities and events that builds an image of an artist and positions the value of his/ her artwork. Sales can be understood as one of the results of efficient marketing.


Welcome artists to this exciting journey of the 'Art of selling Art'

Meet your mentor

Indranil Garai is a cross-disciplinary artist and an entrepreneur who started his professional art journey in 2000 and founded Indranil Garai and Associates (IGA) in

2009 which is today one of the largest art consultancies in the country that creates sculptures solely for public spaces.Over time, Indranil has brought common man and art closer through the different verticals of IGA. He has been promoting art through shows, events, and exhibitions through IGA Galleria and the IGA Open Studio that focuses on propagating art education through public interactions.


IG as he is known in the organisation is a regular visiting faculty at multiple business, architecture and art schools where he interacts with students to share his experience of Art Entrepreneurship and a successful journey of over two decades. Read More

Courses Offered

Ready to Sell

3 hrs Online LIVE session | INR 999

Date: 23rd March 2024 Time: 6 to 9pm

What to expect from the course:

  • Insights on why artists need to get proactive about their marketing

  • Tried-and-tested marketing techniques that are easy to implement


1 hr 30 mins Online LIVE session | INR 2999

This session is designed to produce a customised solution to the art professional who is now prepared to start (or already on) one’s art journey. IG devotes time through a systematic process to first

Upcoming Courses for Art Professionals

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